Mr. Clean Cleaner of Your Dreams

  • EMOTION INTO ACTION SCORE 83.83
  • YEAR 2017
  • Parent company Mr. Clean
  • AGENCY Leo Burnett Toronto
  • CATEGORYCPG/FMCG
  • SUB-CATEGORY Household
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short

Our Opinion

It’s the ad that put the ‘ass’ in ‘distinctive asset’. The instantly recognizable Mr. Clean character boasts a high Fluency factor, but audiences have never seen him like this before. The storytelling and comic twist kept the ad from feeling gratuitous. "Cleaner of Your Dreams" was one of the most talked-about ads of Super Bowl – a cheeky commercial that never struck a bum note.