Nespresso Coming Home

  • EMOTION INTO ACTION SCORE 85.16
  • YEAR 2017
  • Parent company NestlĂ©
  • AGENCY McCann New York
  • CATEGORYBeverage
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short

Our Opinion

Having secured the services of George Clooney for their campaign, Nespresso use him to clever effect, playing on his film-star status by having him travel through a series of other movies and genres. It’s a technically very clever, and highly entertaining ad, but it works emotionally because of Clooney’s own friendly persona. It’s a fine example of how a compelling lead can push an advert to greater heights. It’s also a good example of how a repeated character – this ad is a follow-up to other work with Clooney – can build Fluency. Familiarity breeds contentment: if people like what they see in your ad, why not give them more of it?