Netto Marken-Discount Die Oster-Überraschung – #DerWahreOsterhase

  • EMOTION INTO ACTION SCORE 85.69
  • YEAR 2017
  • Parent company Edeka Group
  • AGENCY Jung von Matt
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Retail
  • REGION Continental Europe
  • COUNTRY Germany
  • MEDIUM Digital

Our Opinion

It’s not unusual to find brands investing in epic animated stories at Christmas time – the UK’s John Lewis has made a tradition of it, for instance. But our EU FeelMore Winner, from Netto, puts a new twist on things. This is an Easter animated ad, exploring the exact connection between the Easter Bunny and Easter Eggs. Like most ads in this style it has a strong story arc, cranking up the negative emotions as the Bunny is bullied, then resolving them as his unique gifts make him a star.