NFL Baby Legends

  • YEAR 2017
  • Parent company NFL
  • AGENCY Grey New York
  • CATEGORYServices
  • SUB-CATEGORY Entertainment
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short

Our Opinion

The NFL has used babies in its advertising several times before without ever managing to crack the 5-Star barrier. This time it got there, with a series of tots kitted out in gear worn by Super Bowl stars of yesteryear. This ad is a superb showcase for Fluency – using brand assets in a way that instantly brings a brand to mind and also builds positive associations. It worked on two levels – the babies are an NFL staple, and each of the costumes was a distinctive asset in itself, all adding up to a celebration of football.