Nike Unlimited Future

  • EMOTION INTO ACTION SCORE 79.12
  • YEAR 2016
  • Parent company Nike
  • AGENCY Wieden+Kennedy Portland
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Retail
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Long

Our Opinion

Known for commercial spectaculars, Nike has dialled it back for their first 2016 ad and gone for humour and inspiration this time, with a roomful of babies getting a life lesson from actor Bobby Cannavale. As expected from Nike, there are plenty of celebrity cameos – though analysis across all the ads we tested shows this doesn’t actually have much effect on emotional effectiveness. But Nike uses them in an original way, and this is a good 4-Star performance.