Nissan A Grande Despedida

  • EMOTION INTO ACTION SCORE 81.89
  • YEAR 2017
  • Parent company Nissan do Brasil
  • AGENCY Lew'Lara\TBWA
  • CATEGORYAutomotive
  • REGION Latin America
  • COUNTRY Brazil
  • MEDIUM Digital

Our Opinion

In Brazil elderly drivers have to retake their license every 3 years, and not all pass. For those who love driving, it’s a sad day, one Nissan commemorated with this viral video, taking four such drivers to a racetrack for one final spin. The video is a well-put-together piece of storytelling, with a strong arc balancing happiness and sadness, and got a high 4-Star rating in our test.