NS Wat houdt je tegen?

  • EMOTION INTO ACTION SCORE 82.33
  • YEAR 2017
  • Parent company NS
  • AGENCY N = 5
  • CATEGORYServices
  • SUB-CATEGORY Travel
  • REGION Continental Europe
  • COUNTRY Netherlands
  • MEDIUM TV Short

Our Opinion

This feelgood Dutch ad is a great example of what happens when a good emotional idea meets spot-on execution: a 5-Star winner for NS, the Dutch rail operator. The idea is strong – two old geezers decide it’s time for some excitement – but it’s the delightful acting and quickfire pace that makes the ad so appealing.