Panasonic Sessão de Fotos ou Lanche da Madrugada

  • EMOTION INTO ACTION SCORE 80.00
  • YEAR 2017
  • Parent company Panasonic Corporation
  • AGENCY Geometry
  • CATEGORYTechnology
  • REGION Latin America
  • COUNTRY Brazil
  • MEDIUM TV Short

Our Opinion

Brazilian fitness guru Fernanda Lima hosts this ad for Panasonic’s hi-tech fridge. It’s a voiceover- and feature-heavy ad, which would normally be a ticket to System 2 snoozeville. But Panasonic get a 4-Star result by good use of their hired celebrity to make the fridge seem human and seductive, not just functional.