PlayStation We Can Do It

  • EMOTION INTO ACTION SCORE 81.42
  • YEAR 2017
  • Parent company Sony
  • AGENCY In House
  • CATEGORYTechnology
  • REGION Asia Pacific
  • COUNTRY Japan
  • MEDIUM TV Short

Our Opinion

An in-house video created by Sony Japan, this fast-paced extravaganza of effects brings the imaginative nature of gaming to dramatic life. Videogame ads often get bogged down in gameplay, which seem to have the same chilling effect on emotion as any other product demonstration. But “We Can Do It” beats the odds and gets 4-Stars by concentration on how videogames feel, not what they look like.