President's Choice Eat Together

  • EMOTION INTO ACTION SCORE 85.67
  • YEAR 2017
  • Parent company Loblaw Companies Limited
  • AGENCY John St.
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Retail
  • REGION North America
  • COUNTRY Canada
  • MEDIUM Digital

Our Opinion

Canadian supermarket President's Choice taps into worries about social isolation in the digital age with this heartwarming ad, a straightforward story of how food can bring even the most reluctant of people together. The ad’s documentary style creates an aura of authenticity, the apartment dweller who first shuts his door then emerges, giving the ad just enough of a story arc to work.