Pringles Sad Device

  • EMOTION INTO ACTION SCORE 77.64
  • YEAR 2019
  • Parent company Kelloggs
  • AGENCY Grey Group
  • CATEGORYCPG/FMCG
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short
  • LENGTH 30s

Our Opinion

This year’s ads were littered with clever or spooky uses of AI but nobody used it to funnier effect than Pringles’ ad guest-starring an Amazon Alexa device stricken with existential doubt. Unlike some mash-up ads (Bud Light’s Game Of Thrones team-up, for instance) there’s no attempt made to hide who the ad is really for, but Pringles can be pleased with another 3-Star success for their party-in-a-can campaign and Amazon can bask in the free screentime.