Privacy & Cookies Policy


We are a market research firm and have websites at and We also invite people to participate in online market research studies and discussion forums and communities. Whether you are a visitor to one of our websites or a participator in any of our research studies, we assure you that we will never sell, rent or trade your personal information.

This policy states when and why we may collect your personal information, how we would use it, when we may disclose it to others and how we would keep it confidential.

Personal information – collection and use

Personal information means any information that could identify you i.e. your name, title, phone number, e-mail and mailing address.

We collect personal information when you complete our market research questionnaires, our contact form or send us e-mails requesting information. We will use your personal information only to provide market research services to our clients and to respond to questions you may have asked us.

We will keep this information only for as long as necessary and then we will delete it. If you wish, you may ask us to delete it sooner.

We may share your information with third parties outside the BrainJuicer group, but will do so only when necessary to enable us to deliver our market research services. We will first satisfy ourselves that they will keep your information confidential and will not use it for any purpose other than helping us to provide market research services to our clients.

We will employ industry standard technology to ensure your information is secure and that we adhere to data protection laws. We will also ensure that any third party who we give access to your information does the same.


We require children aged under 13 who participate in our market research activities to obtain prior permission from their parents.


Our websites and applications use cookies. A cookie is a small data file placed on your device which makes your use more enjoyable and allows us to improve our services.

HubSpot's (our marketing tool) tracking code sets the following cookies, when a user visits your site:

The main cookie for tracking visitors. It contains: the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session)
(Expires: 2 years)

This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
(Expires: 10 years)

Cookie for keeping track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains: the domain, viewCount (increments each pageView in a session), session start timestamp.
(Expires: 30 min)

Whenever HubSpot changes the session cookie, this cookie is also set. We set it simply to the value "1", and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.
(Expires: None. Session cookie)

This cookie is used by the opt-in privacy policy to remember not to ask the user to accept cookies again. This cookie is set when you give users the choice to opt out of cookies.
(Expires: 2 years)

This cookie is set when you give users the choice to opt out of cookies and they choose to do so. It disables tracking and personalization.
(Expires: 2 years)

This cookie used to test whether the visitor has support for cookies enabled.
(Expires: Session cookie)

This cookie used to keep track of page views in a session.
(Expires: Session cookie)

This cookie used to keep track of a user's first visit.
(Expires: 10 years)

The Google Analytics ga.js javaScript library sets the following first party cookies:

  • _utma (unique visitor cookie)
  • _utmb (session cookie)
  • _utmc (session cookie)
  • _utmt
  • _utmv (visitor segmentation cookie)
  • _utmx (Google Analytics Content Experiment cookie)
  • _utmz (Campaign cookie)

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies, you may not be able to access all or parts of our site.

Links to other websites

Any link from one of our websites to another, is not covered by this Privacy Policy.

Links to our website

You may link to our websites with our permission and provided you do so in a way that is fair and legal. We reserve the right to withdraw linking permission without notice.

Access your personal information

You are entitled to access the personal information we hold about you, subject to a discretionary administrative fee. Please email your request to

Updates and consent

Any changes we make to this policy in the future will be posted on this page or notified to you by email. By using our websites, participating in online market research studies and using any other services we provide you confirm that you agree with these terms and consent to the collection and use of the information as outlined in this policy.

Third party market research services

Sometimes we use other firms such as Ethos and Revelation to help us undertake our market research services. These firms have their own websites and apps, and have their own privacy and cookies policies which apply to visitors to their websites and users of their apps.

Contact us

If you have any questions about this policy, please contact our legal department at

Dated: 28 October 2014