Reese's Pac-Man

  • EMOTION INTO ACTION SCORE 82.90
  • YEAR 2017
  • Parent company The Hershey Company
  • AGENCY Arnold Worldwide
  • CATEGORYCPG/FMCG
  • SUB-CATEGORY Food
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short

Our Opinion

How to make an ultra-short ad highly emotional: make it Fluent. Give people something they recognise straight away – like Pac-Man – mixed with something else they recognise straight away – like Reese’s candy – and wait for the smiles. Fluency is working here as an instant power-up.