Samsung Ostrich

  • EMOTION INTO ACTION SCORE 80.40
  • YEAR 2017
  • Parent company Samsung
  • AGENCY Leo Burnett
  • CATEGORYTechnology
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Long

Our Opinion

We’ve done Virtual Reality work ourselves, and we know that human beings wearing VR sets and playing tend to look, well, a teeny bit goofy. Samsung’s “Ostritch” commercial for its Gear VR headset leans into the goofiness with an ostrich picking up the headset – and then goes somewhere far more inspirational for a 4-Star result. As well as an excellent story arc which communicates the ideas Samsung want , the ad has a marvellous balance of silence and a famous song on the soundtrack.