Skittles Romance

  • EMOTION INTO ACTION SCORE 83.21
  • YEAR 2017
  • Parent company Mars, Inc.
  • AGENCY Adam&EveDDB
  • CATEGORYCPG/FMCG
  • SUB-CATEGORY Food
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short

Our Opinion

With Doritos sitting out this Super Bowl, their 30 second comedy ad crown passes to Skittles, whose “Romance” skit walked the fine line between icky and hilarious. With a good central joke which spiraled into surrealism, Skittles showed how to entertain viewers while keeping the product (and its more-ish qualities) the star.