Skol Skolors

  • EMOTION INTO ACTION SCORE 82.10
  • YEAR 2017
  • Parent company Anheuser-Busch InBev
  • AGENCY F/Nazca Saatchi & Saatchi
  • CATEGORYBeverage
  • SUB-CATEGORY Alcohol
  • REGION Latin America
  • COUNTRY Brazil
  • MEDIUM Digital

Our Opinion

Plenty of ads celebrate diversity, but few do it in as uncompromising and stylish a way as this 5-Star Brazilian ad for Skol beer, which celebrates bodies of all shades and shapes, including people with vitiligo and albinism. A superb marriage of catchy soundtrack and brilliantly executed choreography makes for a very striking ad.