Sprite Ambition

  • EMOTION INTO ACTION SCORE 80.22
  • YEAR 2016
  • Parent company The Coca-Cola Company
  • AGENCY Hello
  • CATEGORYBeverage
  • SUB-CATEGORY Carbonated Beverage
  • REGION Latin America
  • COUNTRY Mexico
  • MEDIUM TV Short

Our Opinion

Sprite takes advantage of the element surprise in this funny advert when it interrupts the old man’s story about a self-starter young man who creates a highly profitable business selling bottles of Sprite. Through gentle humour, Sprite connects its product with ambition (hence the advert’s title) and shows viewers the potential that drinking Sprite can unlock. You’ll have to watch the entire advert to catch the surprise at the end, but thanks to a quick-paced storyline, the ad flies by.