State Farm Together

  • YEAR 2017
  • Parent company State Farm Mutual Automobile Insurance Company
  • AGENCY DDB Chicago
  • CATEGORYServices
  • SUB-CATEGORY Financial Services
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short

Our Opinion

Insurance firms can face difficulties with emotional advertising – after all, the point of insurance is that bad things happen. But the best ads in the category work by reminding us of what’s worth protecting in our lives. State Farm’s ad about a man, a dog, and a truck who have their blissful life together rudely interrupted wisely concentrates on the bliss, not the interruption – a narrative decision which takes the ad to 4-Star status.