Taco Bell Bigger Than

  • YEAR 2016
  • Parent company Yum! Brands
  • AGENCY Deutsch LA
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Restaurant
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short

Our Opinion

During the 2016 Super Bowl, Taco Bell unveiled their latest mash-up and menu creation: the Quesalupa. It combines the cheese-filled tortilla that is so distinctive of the quesadilla, with one of Taco Bell’s signature items, the chalupa, a masterpiece of ground beef, cheese, sour cream, salsa, and shredded lettuce. To launch a product so wildly cheesy and sinfully delicious, Taco Bell and their creative agency, Deutsch, decided to describe just how big the Quesalupa was going to be. Catering to their core demographic of millennials, they listed a litany of cultural and internet trends that could not compete with the Quesalupa’s launch. A bit random, yes, but culturally relevant and guaranteed to crack a few smiles from good-natured millennials who can laugh at themselves.