Tesco Theresa's Story

  • EMOTION INTO ACTION SCORE 81.63
  • YEAR 2017
  • Parent company Tesco
  • AGENCY BBH London
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Retail
  • REGION United Kingdom
  • COUNTRY United Kingdom
  • MEDIUM TV Short

Our Opinion

A Christmas ad from the very end of 2016, Tesco gets an old lady to reminisce about Christmas and what makes it special to her. These kind of slice-of-life adverts rely heavily on a likeable and compelling character, and the charming Theresa fits the bill in this 4-Star festive ad.