Tim Hortons Welcome Home

  • EMOTION INTO ACTION SCORE 84.55
  • YEAR 2017
  • Parent company Tim Hortons Inc.
  • AGENCY JWT Canada
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Restaurant
  • REGION North America
  • COUNTRY Canada
  • MEDIUM TV Short

Our Opinion

Coffee chain Tim Hortons is one of Canada’s most iconic brands – if you talk to travelling Canadians they will often say they only really feel like they’re back in Canada when they go to a “Tim’s”. With “Welcome Home” the brand takes the opportunity to make a strong statement of its values and extend that Canadian hospitality to immigrants, as one is reunited with their family. The narrative execution is excellent, telling the story in 60 seconds with time to linger on the most important and emotional scenes.