TV 2 All that We Share

  • EMOTION INTO ACTION SCORE 83.25
  • YEAR 2017
  • Parent company TV 2 A/S
  • AGENCY &Co.
  • CATEGORYServices
  • SUB-CATEGORY Entertainment
  • REGION Continental Europe
  • COUNTRY Denmark
  • MEDIUM Digital

Our Opinion

Denmark’s TV2 TV channel makes a statement about diversity and inclusion with this ad, which asks us to focus on what we have in common rather than the identities that divide us. What makes it work emotionally is the framing, with so many different people gathered together and moving physically around a space. It’s a way of dramatizing the similarities rather than simply talking about them, and it elevates this to 5-Star status.