Verena Sure Capture

  • EMOTION INTO ACTION SCORE 82.79
  • YEAR 2017
  • Parent company Verena International
  • AGENCY McCann
  • CATEGORYCPG/FMCG
  • SUB-CATEGORY Pharma
  • REGION Asia Pacific
  • COUNTRY Thailand
  • MEDIUM Digital

Our Opinion

Pharma ads that dramatise a remedy’s effects on the body are nothing new. But a pharma ad that dramatizes it by telling a story of an officious Thai cop arguing with meat-smuggling drivers? That’s a bit more unusual. Capture is a weird and hilarious ad taking its cue from Thailand’s notoriously rude transport police and heading into some very surreal territory. It’s the kind of ad that could easily have turned audiences off, so credit is due for its terrific execution – great acting, and the bold use of silence and gaps on the soundtrack to highlight the strangeness. Even the product claims are entertaining!