Pharma ads that dramatise a remedy’s effects on the body are nothing new. But a pharma ad that dramatizes it by telling a story of an officious Thai cop arguing with meat-smuggling drivers? That’s a bit more unusual. Capture is a weird and hilarious ad taking its cue from Thailand’s notoriously rude transport police and heading into some very surreal territory. It’s the kind of ad that could easily have turned audiences off, so credit is due for its terrific execution – great acting, and the bold use of silence and gaps on the soundtrack to highlight the strangeness. Even the product claims are entertaining!