Very Get More Out of Giving

  • EMOTION INTO ACTION SCORE 79.85
  • YEAR 2017
  • Parent company Shop Direct
  • AGENCY St. Luke's London
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Retail
  • REGION United Kingdom
  • COUNTRY United Kingdom
  • MEDIUM TV Long
  • LENGTH 01:30s

Our Opinion

Online retailer very.co.uk provides the first of the epic animated ads that have become a Christmas tradition in the UK. Very’s ads have done quite well in previous years but “Anna And The Wolf” marks a new level of ambition for the brand. As always, its key distinctive asset – the glowing pink present – is central to the plot, providing an excuse for Anna’s perilous quest. “A good mixture of excitement, suspense and happiness”, as one respondent put it, and an excellent 4-Star performance in testing proves it has wide appeal.