Visa payWave Magic Beep

  • EMOTION INTO ACTION SCORE 81.64
  • YEAR 2017
  • Parent company Visa
  • AGENCY BBDO Proximity
  • CATEGORYServices
  • SUB-CATEGORY Financial Services
  • REGION Asia Pacific
  • COUNTRY Malaysia
  • MEDIUM TV Long

Our Opinion

A small child wants to be able to wave her hand and make magic happen in this Malaysian ad. Then she discovers her father does indeed have this power – thanks to contactless payment. This is probably the only moment in the evolution of payment methods that this ad would work, but with a cute central performance and sentimental soundtrack Visa manage a 4-Star commercial.