Vodafone Smart Jacket

  • YEAR 2016
  • Parent company Vodafone Group
  • AGENCY DDB & Tribal Amsterdam
  • CATEGORYServices
  • SUB-CATEGORY Telecomms
  • REGION Continental Europe
  • COUNTRY Netherlands
  • MEDIUM Digital

Our Opinion

Riding a bike at night can be very dangerous. That’s why Vodafone created a smart jacket that allows riders to upload their destination from their phone into the jacket, and then displays the route to surrounding traffic. While the jacket is not yet available for mass retail, in a country considered the bicycle capital of the world, the ad really resonated with viewers and earned it a strong 4-Star performance.