Volkswagen Laughing Horse

  • EMOTION INTO ACTION SCORE 84.22
  • YEAR 2016
  • Parent company Volkswagen Group
  • AGENCY Grabarz & Partner
  • CATEGORYAutomotive
  • SUB-CATEGORY Auto
  • REGION Continental Europe
  • COUNTRY Germany
  • MEDIUM TV Short

Our Opinion

“Laughing Horse” might be the weirdest and funniest of 2016’s crop of automotive ads: horses in a field literally ROFLing (rolling on the floor laughing) at an unfortunate driver’s poor trailer parking skills. Naturally, the precision parking of VW wipes the smile off their equine faces. This ad is all about the horses – they’re a creative device that instantly builds Feeling and Fluency for the brand, and if Volkswagen are as clever as their cars’ parking systems this won’t be the last we see of them.