Volkswagen Tiguan Donde lo Grande Sucede Viaje

  • EMOTION INTO ACTION SCORE 82.43
  • YEAR 2017
  • Parent company Volkswagen Group
  • AGENCY DDB México
  • CATEGORYAutomotive
  • REGION Latin America
  • COUNTRY Mexico
  • MEDIUM Digital

Our Opinion

This 5-Star Mexican VW ad tells a story of childhood friendship and the lengths VW lets you go to in order to bring friends together. Like a lot of modern car ads, it’s family-centred, focusing firmly on the use, not the performance, of vehicles. So while the execution still includes plenty of widescreen driving shots, they’re in service to a wider emotional storyline.