Waitrose Home for Christmas

  • EMOTION INTO ACTION SCORE 78.61
  • YEAR 2016
  • Parent company John Lewis Partnership
  • AGENCY Adam&EveDDB
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Retail
  • REGION United Kingdom
  • COUNTRY United Kingdom
  • MEDIUM TV Long

Our Opinion

Waitrose and Adam&EveDDB team up in "Home for Christmas", to create a captivating and emotionally engaging Christmas ad. "Home for Christmas" takes a seemingly simple plot intertwined with swooping kestrels and squally storms leaving the viewer in suspense throughout the ad. With an additional dramatic emotional journey viewers will feel both sadness and fear until the end when these emotions masterfully become resolved earning this ad a solid 4-Star ranking.