YellowTail Tastes Like Happy

  • EMOTION INTO ACTION SCORE 77.26
  • YEAR 2019
  • Parent company YellowTail
  • AGENCY The Bam Connection
  • CATEGORYBeverage
  • REGION North America
  • COUNTRY United Kingdom
  • MEDIUM TV Short
  • LENGTH 30s

Our Opinion

A few years ago this sort of ad – compiling user-submitted videos into a montage – was all the rage. Yellowtail shows it can still generate a strong 3-Star ad – they’ve got people showing off what makes them happy, with the occasional bottle of Yellowtail wine prominently (and slightly suspiciously) in shot. Does the ad make people happy? Enough to put it in the upper tier of Super Bowl ads.